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Creating A High-Converting Facebook Ad

Building a world-class Facebook ad takes time, dedication, and the ability to plan ahead.

For marketers entering the world of social media, it's important to break things down and analyze what makes ads work. In fact, too many ad campaigns are built on the shoulders of guesswork and that's a horrible way of doing things. Instead, it's smarter to focus on following a pre-determined cheat sheet and using it to your advantage.

Here's a simple checklist marketers can follow while setting up a new ad campaign on Facebook.

1) Powerful Headline

Start with simple things such as your headline. Too many ads have long, confusing headlines that leave one confused. Facebook is all about making a good first impression and that's what a quality headline can offer.

Take the time to have a short and sweet headline that wins people over.

2) Optimized Ad Placement

For a high-converting Facebook ad, it's best to understand the importance of placement. Where is the ad going to be seen? Will it be in the news feed? Will it be in the sidebar?

Think about the metrics and which ad placement will work best for your needs.

According to studies, desktop news feeds are the ideal spot for high-converting ads. In fact, it's also important to take advantage of the space on offer and use it all (i.e. create larger ads).

3) Creative Visual

No matter how hard you work on the ad copy, it's always going to come down to the visual. Whether it's a video or an image, the quality of your visual matters. It should be bright, easy to understand, and engaging. If not, you will be left with mediocre results.

Start with the visual and work from there.

4) Quality Call-to-Action

People need to know where to click. This is just as important as a good ad copy. You want to take the time to put in words such as "click here" or "visit us now" because it increases the number of clicks to your landing page.

5) Meaningful Value Prop Angle

What is the value of your ad? What does it offer that others don't?

You need to answer this question and that's where split-testing comes into action. You want to test for color choice, ad copy, types of ads (video or images). It's all about focusing on the value and only boosting the ad that converts well.

6) Social Proof

Users like being "in the know" or a part of groups. This can be seen all around the world whether it's wearing certain brands, holding specific smartphones, or voting for a particular party.

People want to be a part of something bigger and wish to feel smart while doing it. This is where social proof can have a psychological impact on their decision-making and how they view an ad. If they see lots of likes, comments, and shares, it signals a level of trust among everyone. This is going to have a snowball effect and people will click quickly.

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BTW Marketing
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Alexandra Stavroulakis-Calderone
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2019-04-09T18:44:56+0000
Wendy and Brendan from BTW Marketing have went above and beyond with helping set up my website Hope for Histiocytosis... aswell as helping me prepare for my first fundraiser this past Sunday. They have been patient with any changes I’ve wanted to make and informative with things I might not have thought of. It was shear teamwork that led me to the final days leading up to my first fundraiser. Through the whole process of establishing my nonprofit to organizing the website to ideas for the fundraiser, they have helped me every step of the way!! And my website looks Beautiful!!! Thank you bothread more
Vincent Puleo
Vincent Puleo
2018-08-31T22:21:50+0000
I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer! If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
Chris DeKanchuk
Chris DeKanchuk
2018-08-31T20:02:29+0000
For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
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17:43 16 Mar 20
If you're needing a website redesign to take your organization to new heights then check out BTW Marketing. Brendan and... team completely overhauled the Smile Farms Inc. site bringing fresh creative design, input and ideas and had our new site up and running in less than 4 weeks start to finish! We’re getting great results from it and couldn't be more thrilled with the ongoing customer service. Jennifer Low, Vice President, Smile Farms Inc.read more
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21:43 31 Aug 18
For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
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Vinny Puleo
06:53 31 Jul 18
I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer!If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
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BTW Marketing helped us get our website converted over from an outdated platform into a much more user friendly content... management system. Great team and we'd highly recommend them if you are looking for a Long Island Marketing Agency!read more
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