SEO (Search Engine Optimization) is an essential component of a well-rounded marketing setup and should be incorporated into modern-day businesses. If not, a business will be leaving money on the table and that’s a major mistake.
For those in this position, it’s best to look at all of your options and put together an all-inclusive SEO plan as soon as possible. Here are ten tips to help your SEO campaign prosper in the long-run.
1) Build a Good Site
It’s nice to rank but is the site worth visiting? Google and Bing have become diligent when it comes to determining a site’s quality. They check for user engagement, bounce rates, speed, and more.
They want users to visit sites that are meaningful and offer value. If not, they will push the site down even if it is targeting the right keywords.
2) Mix Up Content
You want to play around with the type of content on your site. This means some pieces should be shorter in length while others should be longer. If you are to choose between the two then go long.
Google and Bing appreciate the quality content.
To truly mix things up, you are also recommended to start incorporating visuals such as infographics, videos, and images.
3) Shorten URLs
Yes, it is the little details that do play a role. You will need to shorten the URLs on all of your main pages. This is a good way to make it easier to rank or Google might overlook your entire site!
4) Update Older Content
Don’t forget to go back and update your older pieces. It can be something as simple as adding more as you learn. By doing this, you give the older pages an immediate boost.
5) Emphasize Local Keywords
This will vary from website to website but it can be an option. You want to start using local keywords to avoid stronger competition. Since most of your leads will come from nearby, it’s smarter to build on this and create a good list of local keywords people search on a daily basis.
6) Study Your Competition
SEO isn’t about living in your own bubble because there are other competitors in the market. All of them want the #1 spot and you have to go for it. As long as you’re studying what they’re doing, you’ll be able to build upon their work.
7) Focus On Social Media Integration
Social media platforms are a great launching pad for SEO campaigns. You can link your new content on Facebook, Twitter, Instagram, etc to generate more views. This creates a well-rounded footprint for your content and looks good in the eyes of major search engines.
8) Link To Other Websites
Yes, it is never a bad thing to have outgoing backlinks. This is a nice way of showcasing a well-rounded website that is worthy of being ranked. Remember, good websites will always link out and you want to be one of them!
9) Start Reaching Out
While putting backlinks on your website is nice, it’s just as important to focus on building quality backlinks. You want other websites to mention yours as that will lead to additional brand awareness.
Google and Bing will appreciate a site that’s being mentioned elsewhere.
10) Stay Patient
This is a simple tip and a good one to finish off with. You want to stay as patient as possible. Learn to read the various metrics and continue to improve your website.
It will eventually rank and you’ll be on your way to the top.