BTW MarketingBTW MarketingBTW MarketingBTW Marketing
  • Home
  • Services
    • Social Media Management
    • Social Media Advertising
    • Responsive Web Design
    • Shared Cloud Hosting
    • Search Engine Optimization
    • Accessibility Widget
    • Branding and Design
  • Resources
    • Branding
    • Marketing
    • SEO
    • Social Ads
    • Social Media
    • Web Design
  • About Us
  • Contact Us
  • Home
  • Services
    • Social Media Management
    • Social Media Advertising
    • Responsive Web Design
    • Shared Cloud Hosting
    • Search Engine Optimization
    • Accessibility Widget
    • Branding and Design
  • Resources
    • Branding
    • Marketing
    • SEO
    • Social Ads
    • Social Media
    • Web Design
  • About Us
  • Contact Us
✕
Best Times To Post On Social Media Networks
What’s The Best Time To Post On Social Media?
May 18, 2021
Social Media Marketing Trends 2023
Social media in 2023: The Trends You Need To Know
January 2, 2023
Show all
Categories
  • Social Media
Tags
TikTok Video Tips

5 Tips To Integrate TikTok Into Your Video Marketing Strategy in 2022

TikTok is a social media platform that is on the rise and could prove to be a gamechanger in 2022. So if your clientele uses TikTok, why not take advantage of the opportunity? TikTok has serious numbers, with more than 1 billion users. Generation Z and Millenials make up most of the users. With short and fast-paced content, you can bet that it keeps its users glued to the screen longer.

On top of that, TikTok reports that the app has active users, with about 90% using the app on a day-to-day basis. Thanks to its ability to be creative and engaging, TikTok appeals more to younger audiences, something marketers can take advantage of. So let's find out how influencers can maximize this up-and-coming marketing channel.


1. Make Use Of The Power Of Influencers

Aside from being a popular app, TikTok is also a marketing channel that can give your brand and product more visibility. But it's not as easy as posting. Users need to know when to post if they are to be successful. Typically influencers need to be a step ahead by keeping a close eye on the current trends to get your brand noticed by people who care about your products. When choosing an influencer partner, ensure they target niche audiences with similar interests to your target audience to avoid looking generic or spammy. Younger generations on TikTok appreciate authenticity. Unlike traditional sales and advertisements, social media influence gives your marketing a genuine touch.


2. Make Your Own Video Content

TikTok video marketing is quite simple and easy. You don't need to be a creative guru to make use of it. What's more, you don't need to spend a fortune on videography equipment like lighting, cameras, and recording equipment. Your smartphone is all you need since it is an all-in-one filming tool ideal for shooting TikTok content. Even so, the crucial thing here is authenticity. TikTok users look for feelings of creativity, inspiration, and uniqueness in your content. They don't want content that feels too salsey. When it comes to authentic content, TikTok for Business suggests the following tips for brands:

Hold on to your values.

Understand your customer's purpose

Show your original, high-energy self

Contribute to your community

 

3. Experiment and Be Open To Trying New Things


TikTok is a tad different from other social media platforms. The 15-second videos are meant to grab the attention of users. With TikTok, you should prepare yourself to take different approaches since traditional social media styles may not work. Give yourself a competitive advantage by staying on top of the latest trends. Your posts will get more traction if they are original. Your audience will be engaged and keen to dive deeper into your content if you are always up to date with the trending topics.

 

4. Make Your Audience Part Of Your Marketing

You can gain a lot from TikTok engagements from your followers. More engagements mean more visibility and higher ranks in searches. Even the most reserved people seem to enjoy making TikTok videos. Engage your audience through TikTok challenges and competitions. For instance, ask your followers to make creative and original content using your brand. Or create awareness using a hashtag challenge. TikTok challenges are not only fun but also an innovative way to generate product or brand awareness. Instead of just watching from the sidelines, your audience has the opportunity to get involved with your brand. Users don't have to do much on TikTok. This means that business owners can create original and easy-to-follow TikTok challenges to help get their engagement numbers high. But don't close the door on users who want to contribute with their own bursts of creativity. When your followers share their challenge videos, your brand will get a boost of attention and visibility.

 

5. Use Paid and In-feed Ads

Compared to other social media platforms, TikTok ads are a tad costlier. With a minimum spend of $500, it's good to check out every facet first to achieve a maximum return on investment. The good thing with TikTok is that your advertisements have a higher chance of gaining traction since it is not yet saturated with advertisers. TikTok provides a variety of ads to choose from, including hashtag challenges, in-feed ads, and banner ads. Apart from targetting the usual demographics like location and age, you can also target TikTokers that watch content similar to yours. The "Brand Takeover" is another useful ad feature. Branded content appears on TikTokers' feeds before anything else when they open the app. TikTok marketers can link from the feeds directly to a landing page. Setting up a TikTok for Business account is easy. Furthermore, it gives your brand access to an enormous music library. TikTok empowers businesses to act like creators but think like marketers through creative tools, audience insights, and performance metrics.

Consistency Is Vital

Like all other social media platforms, TikTok is open to contradicting interpretations. While some of your content may make a good impression, other videos may fail to get the interest and attention of your audience. You don't go to sleep and wake up successful, not even with TikTok. You will need to develop a plan and try out different forms of content. An excellent place to start from would be your customer data.


Ask yourself these crucial questions:

What content do they engage with already?

How active are they on the platform?

What kind of videos does your ideal audience enjoy creating?

 

Once you do enough research, you will be better positioned to make content that resonates with your target audience. If your content doesn't do productive numbers, don't quit. Reassess and give it another try. Perseverance and consistency will go a long way in getting your content out quicker to potential customers than intermittent videos. As long as you research and follow a tailored approach, TikTok will do the rest. Make your brand a TikTok sensation and stand out from the rest by using TikTok video marketing.

Share
10

Related posts

TikTok vs Instagram Reels
January 11, 2023

The Ultimate Showdown: TikTok vs Instagram Reels


Read more
Social Media Marketing Trends 2023
January 2, 2023

Social media in 2023: The Trends You Need To Know


Read more
Best Times To Post On Social Media Networks
May 18, 2021

What’s The Best Time To Post On Social Media?


Read more

Recent Posts

  • The Do’s and Don’ts of Effective Backlinking Strategies for SEO February 1, 2023
  • The Future is Here: How AI is Changing the Way We Do Marketing January 18, 2023
  • The Ultimate Showdown: TikTok vs Instagram Reels January 11, 2023
  • 10 Tips for Crafting the Perfect Landing Page January 3, 2023
BTW Marketing
BTW Marketing
5.0
Based on 2 reviews
powered by Facebook
Alexandra Stavroulakis-Calderone
Alexandra Stavroulakis-Calderone
2019-04-09T18:44:56+0000
Wendy and Brendan from BTW Marketing have went above and beyond with helping set up my website Hope for Histiocytosis... aswell as helping me prepare for my first fundraiser this past Sunday. They have been patient with any changes I’ve wanted to make and informative with things I might not have thought of. It was shear teamwork that led me to the final days leading up to my first fundraiser. Through the whole process of establishing my nonprofit to organizing the website to ideas for the fundraiser, they have helped me every step of the way!! And my website looks Beautiful!!! Thank you bothread more
Vincent Puleo
Vincent Puleo
2018-08-31T22:21:50+0000
I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer! If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
Chris DeKanchuk
Chris DeKanchuk
2018-08-31T20:02:29+0000
For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
Next Reviews
BTW Marketing - Digital Marketing Agency
BTW Marketing - Digital Marketing Agency
5.0
Based on 4 reviews
powered by Google
review us on
Smile Farms
Smile Farms
17:43 16 Mar 20
If you're needing a website redesign to take your organization to new heights then check out BTW Marketing. Brendan and... team completely overhauled the Smile Farms Inc. site bringing fresh creative design, input and ideas and had our new site up and running in less than 4 weeks start to finish! We’re getting great results from it and couldn't be more thrilled with the ongoing customer service. Jennifer Low, Vice President, Smile Farms Inc.read more
Chris DeKanchuk
Chris DeKanchuk
21:43 31 Aug 18
For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
Vinny Puleo
Vinny Puleo
06:53 31 Jul 18
I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer!If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
BASSIN USA
BASSIN USA
06:44 31 Jul 18
BTW Marketing helped us get our website converted over from an outdated platform into a much more user friendly content... management system. Great team and we'd highly recommend them if you are looking for a Long Island Marketing Agency!read more
Next Reviews
js_loader

BTW Marketing
248 Route 25A Suite #73
East Setauket, NY 11733
Tel. 631-377-7171

Review Us on Google

 

© BTW Digital 2022 | All rights reserved | Privacy Policy & T.O.S. | Accessibility Statement