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Engaging Image
Creating A High-Converting Facebook Ad
May 23, 2018
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  • Social Ads
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Using Video or Photo Ads

Facebook Video Ads Vs. Images

Running ad campaigns on Facebook means understanding the different options on offer.

Many people state video ads are far better than static images and lead to more sales. Is this true or is it made up by individuals who don't have enough experience? It's best to break things down, analyze the stats, and then come up with a final assessment.

Stats

Let's start by focusing on the incoming data. Advertisers are serious when it comes to analyzing variations and pinpointing the best option. In this case, the metrics show video ads receiving an additional 10-30% in views compared to images. According to these reports, video ads also take up 11x the space in news feeds when compared to image ads.

With these stats in mind, it's time to start breaking things down.

Memorable

Video ads are wonderful and do offer better user engagement but it's important to be memorable. The video ad has to hit home with the user or they will ignore it. As more and more video ads hit the social media platform, it's become important to focus on this just as much as anything else.

Until you do this, the video ad will offer decent results but nothing out of this world. The same applies to image ad sets that are uploaded onto Facebook. Being memorable is essential in this day and age.

Level of Quality

The quality of your ad is going to matter a lot.

You can't get away with a subpar video ad as that will still lead to minimized user engagement. Instead, it is smarter to focus on building a quality video ad that's engaging, fun, and designed to convert prospective leads into sales. Until you do this, the video ad is going to be useless.

Type of Image Ads

In general, most of the stats involve the use of a single image and those aren't as successful. However, if a marketer wishes to run an image-based ad campaign, it's still possible to bring in good results. This can be done with the help of a carousel. In essence, the carousel is going to have 2+ images on it that can be rotated through by the user. The idea of doing this is to provide a well-rounded image ad people can engage with. Please note, this has to be done right or it will still fall behind quality video ads.

Final Thoughts

In the end, Facebook video ads are far better when it comes to user engagement, ROI, and general returns. Anyone that's looking to optimize their ad campaign and want to do it the right way has to start here. Of course, this doesn't mean image ads are useless!

Image ads can be used as a way to mix things up and test your target audience. In some cases, the target audience might respond better to image ads. It's dependent on a wide array of variables that have to be split tested beforehand.

Do your homework and run multiple split tests to see what your target audience responds to.

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BTW Marketing
BTW Marketing
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Alexandra Stavroulakis-Calderone
Alexandra Stavroulakis-Calderone
2019-04-09T18:44:56+0000
Wendy and Brendan from BTW Marketing have went above and beyond with helping set up my website Hope for Histiocytosis... aswell as helping me prepare for my first fundraiser this past Sunday. They have been patient with any changes I’ve wanted to make and informative with things I might not have thought of. It was shear teamwork that led me to the final days leading up to my first fundraiser. Through the whole process of establishing my nonprofit to organizing the website to ideas for the fundraiser, they have helped me every step of the way!! And my website looks Beautiful!!! Thank you bothread more
Vincent Puleo
Vincent Puleo
2018-08-31T22:21:50+0000
I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer! If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
Chris DeKanchuk
Chris DeKanchuk
2018-08-31T20:02:29+0000
For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
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Smile Farms
17:43 16 Mar 20
If you're needing a website redesign to take your organization to new heights then check out BTW Marketing. Brendan and... team completely overhauled the Smile Farms Inc. site bringing fresh creative design, input and ideas and had our new site up and running in less than 4 weeks start to finish! We’re getting great results from it and couldn't be more thrilled with the ongoing customer service. Jennifer Low, Vice President, Smile Farms Inc.read more
Chris DeKanchuk
Chris DeKanchuk
21:43 31 Aug 18
For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
Vinny Puleo
Vinny Puleo
06:53 31 Jul 18
I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer!If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
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BASSIN USA
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BTW Marketing helped us get our website converted over from an outdated platform into a much more user friendly content... management system. Great team and we'd highly recommend them if you are looking for a Long Island Marketing Agency!read more
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