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Engaging Image
Creating A High-Converting Facebook Ad
May 23, 2018
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Facebook Advertising Tips

Top Facebook Advertising Tips

 
According to recent studies, 93% of all marketers are starting to incorporate Facebook ads into their company's marketing strategy. It's become one of the top-tier options for generating sales and finding new leads.
 
However, it's not as easy as it looks. In fact, millions of dollars are lost every single day in failed campaigns and that has more to do with the marketer's approach.
 

Here are some of the most important Facebook advertising tips to keep in mind moving forward.

 

1) Build a Robust Sales Funnel

 
Before looking at Facebook's ad manager,  you want to focus on the landing page and sales funnel. When the lead clicks through, what are they seeing on the other end of the link? Is the landing page useful in providing quality information? Does it do a good job of using CTAs (Call-to-Actions) so the potential customer wants to make the purchase?

 

It's all about building a quality sales funnel that takes leads all the way through to the sales page. If not, you'll end up having multiple failed attempts even if the ad set on Facebook is great.
 

2) Scale Budget Using Ad Performance

 
Facebook is an ideal launching pad for marketers because you can track everything. You are able to look at engagement, the amount spent, and more.
 
All of this information should be used to split test various ad sets.
 
Take 2-3 ad sets and put them in front of the same audience. The idea is to change up the smaller details (i.e. the ad copy, picture, color combination) and then determine which one leads to the most clicks. You will start to notice one stand out. If not, you want to create new sets and start all over again.
 
Please note, each ad set should offer more than enough information in the first $5-10 that are spent. Don't overspend on split testing ad campaigns!
 

3) Use Targeting To Your Advantage

 
 
One of the worst mistakes you can make is to ignore Facebook's targeting features. These features have been included to help optimize ad campaigns and should be utilized to your advantage. Ignoring them is a major reason for failed ad campaigns in the modern age of social media.

 

So, what should you be doing?

 

The idea is to start using Facebook's unique targeting features. You want to start to focus on the target market and consider identifiers such as age, gender, household income, past purchase, and recent activity. All of these variables can be used to filter out bad leads. Remember, the goal is to bring in quality leads and that will start to happen when you focus on targeting segments of the market.
 
Using these Facebook advertising tips, you will be well on your way to a respectable ad campaign. Please note it is going to take time to nail things down at first but you will hit your stride eventually. It's all about paying attention to each ad set, making adjustments, and then going all-in with the successful combination. As long as you keep doing this, Facebook will yield tremendous results and lead to a super optimized campaign. You are going to save a lot of money on marketing using this strategy as well.

 

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Wendy and Brendan from BTW Marketing have went above and beyond with helping set up my website Hope for Histiocytosis... aswell as helping me prepare for my first fundraiser this past Sunday. They have been patient with any changes I’ve wanted to make and informative with things I might not have thought of. It was shear teamwork that led me to the final days leading up to my first fundraiser. Through the whole process of establishing my nonprofit to organizing the website to ideas for the fundraiser, they have helped me every step of the way!! And my website looks Beautiful!!! Thank you bothread more
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I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer! If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
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For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
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If you're needing a website redesign to take your organization to new heights then check out BTW Marketing. Brendan and... team completely overhauled the Smile Farms Inc. site bringing fresh creative design, input and ideas and had our new site up and running in less than 4 weeks start to finish! We’re getting great results from it and couldn't be more thrilled with the ongoing customer service. Jennifer Low, Vice President, Smile Farms Inc.read more
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For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
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I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer!If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
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