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Five Marketing Mistakes
Five Marketing Mistakes That Can Cost You
April 15, 2018
Grow Your Brand
The Best Ways to Organically Grow Your Brand
May 24, 2018
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Brand Management

Why Branding Is Vital To Your Company's Success

Do you have plans to start a business, or perhaps have already begun to sell your products and services? Are you interested in learning about the tools necessary for success? If so, then you should begin by learning about branding and how it can help catapult your company to the top.

There are several components to branding, and retaining an expert in the field is the best way to ensure you have a cohesive branding plan. Stick to your own areas of expertise. Just as you hire a bookkeeper or accountant to handle the financial aspect of operations, so you need a well-versed professional to help with designing the right brand presentation.

Without a good branding strategy in place, your message will lack the cohesiveness necessary for your business to thrive. This is the first step in creating a strong online presence. Folks must be able to quickly recognize your content and respond to it appropriately. Whether you are posting a message on your favorite social media site or sending out a targeted e-mail campaign, brand recognition is going to fuel your efforts.

Branding lets people know something about your business. Is it geared toward kids? Do you sell crafted items? Are you providing an online service to subscribers? These are just a few questions that you need to answer in order to define your brand.

A good branding agency will be able to craft the perfect logo based on the type of company you have. The fonts, colors, and even proportions can have a significant impact on how your company is perceived. For instance, you wouldn't use black and gold to sell kids' toys. Likewise, you wouldn't use primary colors shaped like building blocks to create a logo for your upscale winery. As you can see, there is no right nor wrong, only what works well together.

When potential customers see your logo, they should instantly feel a connection to the company. Think about the logo of your favorite restaurant. Doesn't looking at it invoke a desire to dine on your preferred menu choices? This effect occurs with all well-branded companies, providing that the products and services back up the message. Remember that branding gets people to the site, high quality keeps them coming back.

If a potential customer finds your site via one avenue, good branding will ensure they recognize you when encountering your company elsewhere. For instance, maybe an individual sees a shared post on social media about your latest offering. Then, a week later the same person sees a suggestion to follow your account. They are more likely to do so if they remember the good vibes from seeing the previous message.

Branding establishes the foundation for the rest of your business efforts. Your website, blog and social media accounts should all have a consistent presentation. Likewise, your e-newsletters and packing slips should have the same branding. This is essential to growing your company and reaching your business goals. Doing so can transform your fledgling company into a powerful one recognized by people everywhere.

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BTW Marketing
BTW Marketing
5.0
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Alexandra Stavroulakis-Calderone
Alexandra Stavroulakis-Calderone
2019-04-09T18:44:56+0000
Wendy and Brendan from BTW Marketing have went above and beyond with helping set up my website Hope for Histiocytosis... aswell as helping me prepare for my first fundraiser this past Sunday. They have been patient with any changes I’ve wanted to make and informative with things I might not have thought of. It was shear teamwork that led me to the final days leading up to my first fundraiser. Through the whole process of establishing my nonprofit to organizing the website to ideas for the fundraiser, they have helped me every step of the way!! And my website looks Beautiful!!! Thank you bothread more
Vincent Puleo
Vincent Puleo
2018-08-31T22:21:50+0000
I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer! If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
Chris DeKanchuk
Chris DeKanchuk
2018-08-31T20:02:29+0000
For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
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BTW Marketing - Digital Marketing Agency
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Smile Farms
Smile Farms
17:43 16 Mar 20
If you're needing a website redesign to take your organization to new heights then check out BTW Marketing. Brendan and... team completely overhauled the Smile Farms Inc. site bringing fresh creative design, input and ideas and had our new site up and running in less than 4 weeks start to finish! We’re getting great results from it and couldn't be more thrilled with the ongoing customer service. Jennifer Low, Vice President, Smile Farms Inc.read more
Chris DeKanchuk
Chris DeKanchuk
21:43 31 Aug 18
For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
Vinny Puleo
Vinny Puleo
06:53 31 Jul 18
I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer!If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
BASSIN USA
BASSIN USA
06:44 31 Jul 18
BTW Marketing helped us get our website converted over from an outdated platform into a much more user friendly content... management system. Great team and we'd highly recommend them if you are looking for a Long Island Marketing Agency!read more
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