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Non Converting Website

Seven Reasons Why Your Website Isn't Converting

Building a website for selling products/services requires due diligence. Too many site owners are reckless and set up a mediocre landing page without understanding customer psychology or modern-day Internet marketing.

To get started, it's time to analyze the most important reasons for your website's inability to convert leads.

1) Slow Loading Time

Is the website loading slowly?

A website that takes more than 3-4 seconds to load is already in a person's bad books. People don't want to wait around and "time is money" as they say. To ensure you're website works well, it's best to focus on the loading times.

The website should work well on mobile devices and desktops.

2) Attracting the Wrong Leads

The type of leads coming to your website will be just as important. Look at the ads you're running and how you're targeting people. For example, selling toys to people without children might not be the ideal way of doing things.

3) Poor-Quality Content

Your content needs to connect with the incoming lead. He/she needs to be wooed by the words as that's the first impression you're making. If not, they will leave the website and forget about it in seconds.

Write and edit the content until it is immaculate.

4) No CTAs

Sometimes, you do all of the hard work and then forget about adding CTAs (Call-to-Actions). These are ways to direct people towards buying. An example would be having a "BUY NOW!" button somewhere on the landing page. This will push them to buy and is a noteworthy psychological trick.

5) Ineffective Sales Funnel

Your sales funnel has to be comprehensive. This means the lead needs to be taken through the process step-by-step. This includes the ad, landing page, CTAs, and the checkout page.

You can even add upsells when things start flourishing!

6) Cluttered Landing Page

Is your landing page all over the place?

Some websites have good content but it is scattered. This means there are random links, banners, and oddly placed images on the landing page. This doesn't look good and most leads will leave the website in less than five seconds. They won't waste their time and that's a major issue for any modern-day website. It's best to have a website that's sleek and easy to read.

This means get rid of the clutter and keep things as simple as possible.

7) Not Enough Leads

Yes, sometimes it's a number game and you're simply not bringing enough people to the website. If you're unable to bring in new leads, how will you know what works and what doesn't? The data is simply not efficient and this becomes the reason for ongoing failure.

To avoid being stuck in this position, it's best to start leveraging new marketing ideas including SEO or SEM. Work on developing a quality marketing strategy and your site will bring in more people.

These are the seven reasons why your website isn't converting. As long as you stick with the status quo, it'll be difficult to provoke change and that's why it's best to focus on this as soon as possible. Continue to work on your website and quality leads will funnel in over time.

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Wendy and Brendan from BTW Marketing have went above and beyond with helping set up my website Hope for Histiocytosis... aswell as helping me prepare for my first fundraiser this past Sunday. They have been patient with any changes I’ve wanted to make and informative with things I might not have thought of. It was shear teamwork that led me to the final days leading up to my first fundraiser. Through the whole process of establishing my nonprofit to organizing the website to ideas for the fundraiser, they have helped me every step of the way!! And my website looks Beautiful!!! Thank you bothread more
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I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer! If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
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For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
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If you're needing a website redesign to take your organization to new heights then check out BTW Marketing. Brendan and... team completely overhauled the Smile Farms Inc. site bringing fresh creative design, input and ideas and had our new site up and running in less than 4 weeks start to finish! We’re getting great results from it and couldn't be more thrilled with the ongoing customer service. Jennifer Low, Vice President, Smile Farms Inc.read more
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For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
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I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer!If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
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