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eCommerce Website Maintenance

Why It's So Important To Update Your eCommerce Website

Your company's website needs to be your most powerful sales tool. With more and more consumers going digital, it's become essential to have a well-optimized website for your business. E-commerce sales have skyrocketed in recent years. Most recently, the sales grew by a whopping 14.2% over 2020 in 2021 [1]. More consumers are not only shopping online but visiting the websites of businesses they are considering buying from. Because of this, your company's website has become integral to the consumer buying process. Your website needs to convert prospective customers into actual customers for your business. Having a frequently updated site is integral to its overall success or failure. Here are some of the reasons why having your website frequently updated is so important.

 

Reasons Your eCommerce Website Needs To Be Updated:

 

1. Optimization

First and foremost, you need to have a well-optimized website. The website needs to be optimized to perform well across all devices. Nowadays, more and more people are using their favorite mobile devices to search for products and services. If your website doesn't perform well on mobile screens, you'll experience a lot of bounced traffic. This is traffic that will leave your site to visit a competitor. Your website needs to not only be responsive and well optimized for mobile devices, but it needs to be designed with mobile in mind. You need to supply your prospective customers with mobile-friendly navigation along with proper scaling. Otherwise, they will have a poor mobile browsing experience and bounce off your site.

 

2. Conversions

Along with being technically optimized, your site needs to be optimized for conversions. After all, what good is your website if it doesn't convert prospective customers into actual customers for your business? You want your site to be frequently updated using real-time data. There is various data you can pull from your analytics that will tell you exactly what's working and what isn't. You can leverage this data to improve your website's design and maximize conversions. You need to know where your traffic is originating, what your traffic is doing when they get to your site, and what might be stopping them from completing a purchase or entering their information into your lead generation portal.

 

3. Security

More and more consumers are becoming aware of how important website security is. If your eCommerce website looks outdated or if it's giving consumers warnings about being "insecure" from Google or other browsers they are using, you aren't going to get them to continue with your website. Your website not only needs to have an SSL certificate, but it needs to be frequently updated to patch vulnerabilities and more. You need to prioritize your customer's data/information. Having your website updated frequently ensures you are doing just that.

 

4. Better Rankings

Without updating your eCommerce website, you'll find it increasingly difficult to get your site ranking as high as possible within the search engines. You need your website to rank high to generate more organic traffic. Having well-optimized content isn't enough. You need to have frequently updated content and fresh content published regularly. Google loves new and unique content. This is why you need a content marketing strategy if you want to rank well for buying keywords within your niche.

 

5. Aesthetics

A lot of consumers will base their buying decision on how professional your eCommerce  website looks. If your website doesn't look professional, they may not trust entering their personal information into your site. This can stop you from getting leads or converting prospects into customers. Having a visually appealing website helps you position your brand and company as an authority within your industry. This increases your chances of converting more prospects into customers.

Overall, updating your website is one of the best things you can do for your business. It can be a good way to ensure you are getting the most out of your website. Your website needs to be an effective sales tool for your business. It's operational 24/7. You need it to effectively funnel prospects to your business around the clock. Having a well-updated eCommerce website is the key to keeping it generating business for your company.

 

References:

[1] https://www.forbes.com/sites/jasongoldberg/2022/02/18/e-commerce-sales-grew-50-to-870-billion-during-the-pandemic/?sh=43b45b444e83

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Wendy and Brendan from BTW Marketing have went above and beyond with helping set up my website Hope for Histiocytosis... aswell as helping me prepare for my first fundraiser this past Sunday. They have been patient with any changes I’ve wanted to make and informative with things I might not have thought of. It was shear teamwork that led me to the final days leading up to my first fundraiser. Through the whole process of establishing my nonprofit to organizing the website to ideas for the fundraiser, they have helped me every step of the way!! And my website looks Beautiful!!! Thank you bothread more
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I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer! If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
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For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
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If you're needing a website redesign to take your organization to new heights then check out BTW Marketing. Brendan and... team completely overhauled the Smile Farms Inc. site bringing fresh creative design, input and ideas and had our new site up and running in less than 4 weeks start to finish! We’re getting great results from it and couldn't be more thrilled with the ongoing customer service. Jennifer Low, Vice President, Smile Farms Inc.read more
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For any agent who is not having a lot of success using social media on your own, I highly recommend you reach out to... the team over at BTW Marketing. Social media management, advertising and lead generation is not as simple as the YouTube community makes it sound. As a real estate professional, I’m so busy just trying to manage my daily workload that I simply don’t have the time it takes to study and keep up with all of the ever changing trends in the social media world. That’s why I count on BTW Marketing to manage my social presence, lead generation, marketing campaigns and brand awareness. They have really helped me grow my business, develop my brand and shown me creative new ways to engage with new prospects as well as my existing clients. Their knowledge and mentoring is truly worth the investment.read more
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06:53 31 Jul 18
I have been using BTW Marketing for nearly 2 years now, and have been extremely happy with their performance. My... business tripled in the first 12 months. I’ve added 4 new trucks and expanded my crew. In fact we’re still hiring! They designed my website, and got me onto the first page in google sooner than promised. I’m not a computer guy, I’m a small business owner and I take pride in my reputation in the plumbing and heating industry. I needed someone that I could count on to make my business stand out online and help bring me new business. I trust BTW to handle all of my social media posts, content and advertising because as a 24/7 plumbing and heating service, I simply do not have the time to do it myself. BTW's services have played a key role in helping me grow my small business and increase revenue. From designing my logo, website, clothing, videos, etc. I think I now use just about every service they offer!If you're looking for a Long Island Marketing Agency, they really are a great group to work with and I am happy to recommend the services of BTW Marketing.read more
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