In the modern economy, you probably hear people throw around the terminology of 'digital marketing' a lot, and many of them might even think that they really know what it means. However, there are many times that this thinking actually limits the potential scope and opportunities that a full digital marketing landscape really has to offer. As such, that's why many people wind up getting stuck or even totally blindsided by how to make use of it. If you want to actually put it to good use, then it's crucial that you know the 5 kinds of digital marketing that are out there and what kind of opportunities they represent for you or your business. Modern digital marketing relies on specific kinds of audience interactions. It centers on the management and harnessing of various kinds of digital marketing channels, and that's why this post exists, so you know the 5 kinds of different digital marketing services that you might use. As such, keep reading to learn what they are, as well as how each one might help your business meet its goals and objectives.
Search engine marketing is also known as SEM. It's one of the most basic and fundamental kinds of digital marketing that can help a business get more market traction online thanks to ads placed on search engines like Google, Yahoo, and Bing. SEM helps you optimize your brand presence and improve conversions by using both paid and unpaid advertising. Search marketing is a process of generating visibility and traffic through the search engines. Unpaid SEM is known as search engine optimization or SEO, while paid SEM is called pay-per-click or PPC. PPC itself is one of the fastest kinds of digital marketing that you can use to drive not just traffic, but targeted traffic to your various websites and online services. PPC is a lot like buying traffic through paid search listings, since that can help your marketing team generate more web traffic through mobile and desktop web searches.
SEM involves many different acronyms and synonyms, like paid search advertising, paid search ads, CPM or cost-per-thousand impressions, CPC or cost-per-click, and PPC, which can stand for both pay-per-click and pay-per-call. The formula for calculating PPC is PPC in $ = Advertising $ cost divided by the number of total ad clicks. PPC is what helps marketers turn an online advertising system into a channel that drives targeted traffic to their websites thanks to paying particular prices to any publishers involved if one of their ads gets clicked on.
A number of different entities are involved in the PPC process, including the product seller, the PPC marketer, the landing page, the provider of the landing page, and the visitor or viewer. Paid SEM or PPC is great for a business that has worked out a robust spending plan and wants to put its resources into something successful with a fast turnaround time. If you choose to use this kind of digital marketing, you might need AdWords experts who can really make the most of paid advertising in terms of targeting an audience and driving results.
The aforementioned search engine optimization is what helps marketers make the most of their website ranking in the search lists that engines provide their users under the paid ads. These organic lists afford traffic to the sites that are ranked on the first page and especially those that rank highest, which marketers can help promote by increasing their reach, authority, visibility, and Alexa scores. SEO can help you get higher positions in those search results using organic means which help you generate more awareness, activity, traffic, and branding, followed by lead generation and then conversions. SEO works along the lines of well-known fundamentals like managing backlinks from other sites and optimizing certain pages for particular keywords. The manipulation of search engine framework itself is not a prudent practice any longer, considering the penalties that can be applied thanks to Google's notorious Penguin update.
There are a number of notable SEO practices. They include but are not limited to high-caliber content, images and videos, guest blogging, and meta data. The many things you can do to make a website SEO-friendly include picking a friendly website domain name, using 'white hat' SEO tactics, building links, catering to mobile users, having good page-loading speeds, avoiding black hat SEO, and optimizing your anchors, titles, meta tags, and keywords. You should also look into both SEO copywriting, and on- and off-page SEO techniques. SEO is a very evergreen kind of digital marketing that takes time to get going, but once it does, the results are among the most impressive and cost efficient you could ever hope to have.
Social media marketing is also known as SMM. It's easily the youngest of the 5 kinds of digital marketing on this list, and yet it's also the most popular. It lets marketers promote their branding in powerful, trendy ways. Many different businesses prefer SMM these days as they try to optimize or enhance the particular brand of their entire business, a specific product or service, or even just one individual. Nearly everyone, whether they're online or not, knows about the many social networks out there, including Facebook, Twitter, YouTube, Snapchat, Pinterest, LinkedIn, Instagram, and Google+, among others. On top of these, there are niche networks, forums, discussions, and dynamic blog groups among many two-way conversations that frequently slip under the radar of most SMM. The creation and distributions of quality content to a targeted audience is the basis for success in SMM campaigns.
Social media ads are the latest and greatest in social media marketing. If you choose to go down the SMM route, then you should learn how to use these to help all of your platforms do better. If your target audience is active on any social network, then you should always choose this kind of digital marketing. It will easily broaden the grasp of your business and give you much better recognition and branding, followed by more conversions.
Just because this is one of the older kinds of digital marketing doesn't mean that it can't be productive. Marketers can use emails to develop relationships with both prospective and current clients so that they get more leads and conversions. When email marketing is done right, it will bring about deeper relationships across a broader audience, and it will do so for a cost that is marginal compared to what you'd spend on conventional media. It even beats out some of the newer digital avenues, as there are three times as many email addresses out there than there are Twitter and Facebook accounts combined. Also, you can get six times more clicks from email than you can from Tweets.
If you want something that it time-tested, proven successful, and unimaginably cost-efficient, then email marketing is something to look at. The technique certainly isn't new, but the conversion rates are among the best, which isn't too big of a surprise considering how long it's had to mature.
Content marketing is a crucial kind of digital marketing which centers around creating, managing, and executing various digital media content that is engaging, downloadable, and either written or visual. The focus of content marketing is first attracting targeted audiences and then converting them into customers. This happens through designing and publishing content that is then promoted and distributed to places where it can be shared, found valuable, and considered relevant. It should also be free to users on the various digital marketing channels it is put on. Sharing content that is free and valuable to readers or users means you can attract prospects and then turn them into customers.
Content can of course be simple written content, like this article, as many people do go online to read things. However, video content, audio files like podcasts, and even infographics also work, especially when people are pressed for time or don't want to sit down and read things if they've been doing that all day. Content that caters to mobile users is very handy considering how much online traffic is coming from tablets and smartphones (more than half, by the way). Also, try to aim for content that answers questions directly. With the boom in voice-activated searches through both smartphones and home devices, a growing number of search queries are actually verbal direct questions, and any content answering it equally directly is likely to get selected either as the one answer given by a home device or featured as the primary snippet that Google highlights above all the other organic listings, and there's no better place to be than there.
If you think about it, content is actually the base of all 5 kinds of digital marketing. As such, developing an appropriate content marketing strategy means that you'll wind up having great channels that lead to conversions for your business.
If you want to generate or grow a loyal customer base to your business, then you need to either be well-versed in the whole digital marketing landscape or you need to hire someone who is. You can get a thorough understanding of how various kinds of digital marketing can substantially grow your online presence with the right digital marketing course as well. Hopefully, this article has opened to your eyes to the digital marketing channels that are available to your business and which ones might serve you best. In any case, you might even have a dilemma picking one out specifically, since they can all help. Consult with an industry professional about the specifics of your own business, and they can guide you through the right process. It shouldn't take long to identify which of these can help out your business grow online in terms of visibility, awareness, and traffic, which leads to conversions and sales.